Different Types of Facebook Ads Marketers can Design
Advertising has been the primary source of getting more customers and spreading words regarding your products or services for ages. And now that the internet era has come, a huge part of advertisements has shifted from print media to online platforms. Facebook being the biggest social media platform enjoys the majority of advertisements among all the social media platforms.
For marketers, Facebook is another biggest source of finding leads and so they invest a lot in the Facebook advertisements. But not everyone is able to get the most out of Facebook ads, why? Because they fail to lure their audience with the right type of ads. Here are a few key points that you need to keep in mind while creating the best ad formats for Facebook-
- Audience- Before you deep dive into the advertising world, you need to know who your targeted customers are.
- Requirements- Now that you know your targeted audience, you need to understand their needs.
- The Hook- What to expect from your ads? Is it for driving traffic to your website or an email collector?
- Ad Type- You have all the necessary information needed and now you need to decide upon what type of ad do want to start with?
- Spying- In order to design the perfect ads, you need to check out what works for your competitors. Once you understand this, it will be a lot easier for you to understand your audience and their favourites. There are many tools out there that can help you. PowerAdSpy is one of the best tools that provide you with all the stuff that you need to have for spying on various competitor ads.
In this article, we will discuss the different types of Facebook ads that perfectly suits your needs.
Types of Facebook Ads
There are basically six types of ads for the Facebook lead generation. Let’s have a sneak peek at the types of ads-
1. Image Ads
Have you ever noticed any Facebook ad that doesn’t have an image? Never because Facebook and even Instagram don’t allow any ad without at least one image attached to it. Images ad sparks to any simple ad format and also attracts more eyes. Adding a relevant image in the ad that represents either your product or services can directly impact the success of your ads
Such ads can be used to promote your brand, create awareness, showcase your products, or even generate more leads and sales. All you need is to attach an attractive plus informative image to your ads.
2. Video Ads
Do you think that videos are only ruling the content industry? If yes then sorry to burst your bubble but that is not true because videos are the new cool thing in the advertisement industry as well. If you aim to reach more people, connect with your audience or generate leads then video ads might be the best-suited option for you.
Create a video related to your products/services or you simply show some glimpse of your company’s work culture or whatever you wish to, videos can be a great medium to engage with your audience.
3. Carousel Ads
What if I tell you that a single ad can have up to 10 images of videos? Carousel ads exactly serve the same purpose. With carousel ads, you can easily team up 10 visuals in just one ad. Isn’t that great? Moreover, every visual will have a separate link attached to it. That’s simply means to kill 10 birds with just one stone.
Showcase the best visuals related to your service or product, attach a different link to all of them and drive massive traffic to your website without wasting time and efforts on 10 different ads. This is the best way to showcase products from your e-commerce website and let people choose their favourite ones from a single ad.
4. Collection Ads
Another great ad format for the e-commerce stores is the collection ad. With collection ads format, you can easily combine video, slideshow or image with product images taken from a catalogue. This is another best way to let people browse different products and choose the best ones.
Other benefits of using such ad formats are traffic generation and boosting brand engagement rates. Moreover, Facebook automatically optimizes your ads based on the most clicked image and puts it in the front. This increases the rate of people clicking on the ad.
5. Slideshow Ads
How about telling your brand story with an awesome slideshow ad? Sounds good? At least to me, it does. Slideshow ads, as the name suggests allows you to combine multiple visual such as images, texts and videos in a single ad. Such ads easily capture the audience’s attention and generate more leads.
Furthermore, creating a video ad can be a mess for the beginners and so slideshow ads are the substitute for that. No matter what your advertisement objective is, slideshow ads fit all.
6. Instant Experience
The last but not the least is the Instant Experience ad type. Instant experience is the only ad format that can be used for any type of other ad formats like the carousel, slideshow, video, etc. It is a mobile-only ad format and runs only on iOS and Android.
People are nowadays more likely to use Facebook through the mobile app and so Instant experience is the best one for those companies whose website is mobile optimized. In order to get started with instant Experience select any of the ad objectives like brand awareness, conversion, traffic, engagement or video.
Creating perfect Facebook ads needs both smartness and creativity. If you want to create the winning ads, you need to put yourself into the shoes of your targeted audience and then think what kind of ad format will be best suited to serve their needs.
There are plenty of ad formats and so choosing the right one in just one attempt is next to impossible. Try to A/B test every type of ad format that you think might work for you. The more you play with the ads the more you understand your audience and their needs.